Often they will say something like, “we just want this to be a fun party.” That tells me that they want an element of fun and probably relaxation. If you were describing how you want your project to feel to another person, what are the three words you would use first? Relaxed? Fun? Classic? When I begin a wedding design I listen carefully to the client for the words they use. After making hundreds of mood boards I finally put pen to paper and wrote down my tried and true steps for creating a beautiful and effective mood board. And if your project expends beyond personal use, you can use it to pitch your clients, to communicate your vision to your vendors or even share with your friends.įor my wedding planning business I not only offer wedding coordination, but I also offer wedding e-design, so I work with many clients from all over the country to create concepts for their special day. The mood board forces you to narrow down your images to the very best, that support your vision and help you choose a color palette that compliments your look. In fact mood board making is sometimes my equivalent to doodling, it’s the method in which I use to play around with an idea and bring images together that will give me the clear picture I need to move forward. This visual document becomes the north star for the entire design.
Whether I’m designing a wedding, a space, a brand concept or even kid’s birthday party, I always start with a mood board. Mood board making is one of the most important parts of my creative process.
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